Google Adwords are a really good way of advertising a newly launched site or getting more users to visit your current site. So good in fact that in some sites that I am currently running Google Adwords campaigns for, the number of hits have quadrupled. This is great news for both me and my clients to see the visits coming in. I also make sure my clients have total control over the ads going forward. And they appreciate this to the extent where they can see exactly what :
- Keywords are working
- What keywords are not working
- How many clicks or Impressions each of their keywords are getting
- What exactly they are spending on the campaign
The best way to operate Google Adwords is the pre pay option. Think of it as a pay as you go phone. When the credit runs out on you phone you cannot make any more calls. The same principal applies here where if the credit has run out then the ads stop. Top up and your ads are back. This gives the user peace of mind and he or she can work within a budget.
Some so called Marketing Companies out there would easily take a thousand euro a month off you in the belief that you will get guaranteed sales. When it comes to Google, nothing is guaranteed. For Example, when you submit a site to Google for indexing (indexing means Google will find your site and include it in search results) the following text appears: “Please note that we do not add all submitted URLs to our index, and we cannot make any predictions or guarantees about when or if they will appear.” So how do people guarantee sales leads if the site might not even be indexed in the first place? It’s a strange one that’s for sure……
Getting visitors to your site is one thing. But making them stay and shop is another. The key here is once a visitor is on your site, he or she knows how to work with the site and move around the site easy enough.
I personally think that it’s best when a visitor registers themselves on the site. Every site owner should aim to get visitors to their site to register. This entails registering once on the site with your Name, Address, Tel etc and a password. This way the visitor can speed up the order process next time he or she wants to place an order.
The good thing about getting someone to register an account with your site is that the user will have a tendency to come back to your site and reorder knowing that he or she need only type in their email address and password. This is all good provided that their previous orders were shipped promptly without any hassle. A good customer service facility in place is key and will ensure the cart runs seamlessly. Repeat business is key to a successful Site.
I would definitely recommend Google Adwords. It might not work for every website out there but when it does work you can reap the rewards.