How to Create a Website from Scratch

In this tutorial, learn how to create your own website. This is a great guide for beginners and laypersons, so that you can have great and thorough step-by-step directions to get you started. This guide makes no assumptions about what you already know, and will give you links to other relevant articles so that you […]

Why Hire a Freelance Designer?

To be completely honest, the main reason is to save money. Hiring a freelance web designer rather than a web design agency means you are avoiding a whole lot of overhead including project managers and CEOs, and will not have to fork out money. You will be directly paying the web designer. Even if you […]

Case Study: Building an Eye Catching Elliptical Website

In today’s business world if you don’t have an online presence, well, you may as well not have a business. Consumers are spending less time window shopping and more time Windows (or IOS) shopping. In other words, creating a website is essential to any business owner. So how do you get started? There are many ways to get your website up and running and it can be a lot easier than you think. In fact it can be broken down into four easy steps:

1. Purchase a domain.
2. Purchase hosting.
3. Build the site and launch.
4. Optimize.

Let’s say you are going to start a business selling fitness equipment, specifically ellipticals, and you already have an inventory at your disposal. The first step is to purchase a domain name. There are multiple domain brokers out there that will sell you a .com, .org, .net, etc. (Godaddy.com, Sedo.Com, and 1and1.com to name a few) Pick a unique domain name that will reflect what you do, so in this case something like Elliptical Planet, might work.

Web-design-process

Next you have to purchase website hosting. Hosting is what makes your website visible to the public via the World Wide Web. Most of the companies that will sell you the domain name will also offer hosting, or you can choose another company for this,and you can generally choose how long you want the site to be hosted for (1 month, 1 year, 5 years, etc.)

Next step is the website design process itself. You can hire a professional for this if you would like which can get expensive, or if you want to dig in and create something on your own, there are a couple of options. You can try to learn code and program the site using HTML (not for the faint of heart or the impatient) or you can use a website builder tool like WordPress, Weebly, or Squarespace. These tools are much easier to use and allow you to just type in the text you want, add the pictures you want (like those of happy people working out on your elliptical), as well as a bunch of other options, like adding customer comments or reviews, links to other sites, and the ability to accept payments. Once your webpage looks and functions the way you like, “launch” the site or make it live so people can actually visit your page.

Finally you want to optimize your site as much as possible, after all, the more people that visit, the more ellipticals you will sell. There are companies that can optimize a site for you for a fee but take caution on which company you use for this as some of them make promises they don’t deliver on or use shady tactics that can get you removed from search engine listings all together. You can also visit the different search engines like Google, Bing, Yahoo, etc. to find out what content you can add to your website that will help its placement in the search results. You may also consider running a “pay-per-click” campaign or paying for advertising space directly on those search engines.

By completing these tasks you can have your elliptical website up and running in a manner of minutes or days depending on how much effort you want to put into the process. As with anything worth doing though, take your time, quality counts. Research can go a long way in choosing which path to take and which providers to use. You’ll want to create something that stands out and is the helpful to the visitor. The longer you keep them on your website, the better your site will do in the search engines, enabling you to bring in more traffic and sales. It’s the best of both worlds and it’s time for you to get started on your site. Best of luck!